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On brand partnerships, creator pricing and the business of esports.
“Exposure” hides everything that matters. A useful partnership is a list of specific things, each with an owner.
Read article →There is no single rate card for a creator. Here is a way to think about what a deal contains before you put a number on it.
Read article →Winning matches and building a business are different skills. Start with what you can reliably deliver to someone who pays.
Read article →