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An esports consultancy founded in 2025 in New Delhi. Campaign thinking, research and design, connected by an interest in the business around gaming.
What can players and teams build that gives someone a reason to pay them? Vexa grew from that question.
Kaustubh, known as Soda, has competed in mobile battle royale games and led a team as its in-game leader. His role was to set strategy and call the team’s decisions during matches. His playing background spans PUBG Mobile and BGMI; it informs how he thinks about players, audiences and the work around competition.
At Vexa, he leads campaign thinking and commercial decisions, and teaches how gaming partnerships work. His explanations focus on what a brand receives and what a team can reliably deliver.
Three people covering strategy, research and design, so a campaign is thought through, prepared and presented clearly.
Known as Soda. A former competitive player and in-game leader in PUBG Mobile and BGMI, he leads campaign thinking and commercial decisions at Vexa.
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Researches brands and their activity in gaming to prepare informed campaign conversations, and handles invoicing and vendor registration for each engagement.
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Builds Vexa’s presentation decks, brand assets and the short videos made from Kaustubh’s teaching, keeping every idea clear across channels.
Get in touchThe same three commitments run through every campaign and every advisory engagement.
Every engagement names its deliverables, review schedule and fee in writing before the work starts.
Sponsor introductions and production need their own scope. A sponsorship or income is never guaranteed.
Once the scope is agreed, we manage partner coordination, approvals and the delivery record.